G-SHOCK Unveils Slimmest-Ever G-STEEL Watch At 12.9mm



Newest Model Upholds Traditional G-SHOCK Toughness with Ultra-Slim Case and Carbon Core Guard Structure

DOVER, NJ, mayo 11, 2021— Today, Casio unveils a new addition to the G-SHOCK G-STEEL line up of men’s refined timepieces, the GSTB400-1A, has the slimmest case of any in the G-STEEL series at just 12,9 mm.

Combining both style and high-quality functionality, the new watch boasts an upscale look in G-SHOCK’s traditional tough case. The GSTB400-1A arrives in a textured, black resin band and ultra-tough Carbon Core Guard structure that balances strength and lightness. In addition, the watch comes with polished stainless-steel buttons that are slim yet easy to operate.

The GSTB400-1A’s slim case is made possible by the thinning of the parts that make up the inner module, without sacrificing any of its technical functions. It features a multilayer vapor deposition-treated dial for an enhanced metallic texture. The top bezel has been given five different finishes, while the middle bezel has been given four different finishes, which creates an elegant effect and changes the appearance of the texture of the metal depending on the viewing angle.

As for technical features, the watch is equipped with G-SHOCK’s most up-to-date functions including Tough Solar Power, Bluetooth® technology to pair with smart phones via the G-SHOCK Connected App, that enables automatic time adjustment, phone finder, more than 300-city world time and more alongside absolute toughness.

As part of the release G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.

The updated G-STEEL model comes equipped with G-SHOCK technology including:
  • Resistente al agua a 200 m
  • Resistencia al impacto
  • Energía Tough Solar
  • Super Illuminator Double LED Light
  • World Time (38 Time Zones (38 cities + UTC))
  • Dual time display
  • 1/1 Sec. cuenta regresiva
  • 1/100th Sec. Cronómetro
  • 5 alarmas diarias
  • Hand Retract Function
  • Calendario completamente automático

The GSTB400-1A will retail for $320 and will be available for purchase mid-May at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.

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*The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Casio Computer Co., Ltd. is under license.

Acerca de G-SHOCK
El reloj G-SHOCK de Casio, resistente a golpes, es sinónimo de dureza, se creó a partir del sueño del desarrollador, el señor Ibe, de “crear un reloj que nunca se rompiera”. Más de 200 muestras hechas a mano se crearon y se probaron hasta la destrucción, pero finalmente en 1983, el primer G-SHOCK, ahora icónico, llegó a las tiendas de Japón y comenzó a establecerse como “el reloj más resistente de todos los tiempos”. Cada reloj reúne los 7 elementos: resistencia a impactos eléctricos, resistencia a gravedad, resistencia a bajas temperaturas, resistencia a vibraciones, resistencia al agua, resistencia a golpes y dureza. El reloj cuenta con innovaciones y tecnologías de Casio para evitar que sufra golpes directos, lo que incluye componentes internos protegidos con uretano y módulos de cronometraje suspendidos en la estructura del reloj. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.

Acerca de Casio América, Inc.
Casio América, Inc.; Dover, N.J., es la filial en los EE. UU. de Casio Computer Co., Ltd., Tokyo, Japón, uno de los fabricantes líderes en el mundo de soluciones de equipos comerciales y componentes electrónicos para el consumidor. Fundada en 1957, Casio America, Inc. comercializa calculadoras, teclados, dispositivos de presentación móviles, impresoras de etiquetas y títulos de discos, relojes, cajas registradoras y otros productos electrónicos de consumo. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. Para obtener más información, visite www.casio.com.