PARA PUBLICACIÓN INMEDIATA:
G-SHOCK INTRODUCES NEW DIAL CAMOUFLAGE UTILITY SERIES THAT BLENDS INTO ANY ENVIRONMENT
The All-New Collection Brings a Custom Camouflage Design to the Most Popular G-SHOCK Silhouettes
DOVER, NJ, febrero 2, 2021— Today, Casio introduces the latest addition to its G-SHOCK line of men’s watches, the Dial Camouflage Utility Series. The new collection brings a unique camouflage design and range of utility-inspired colors to the most popular G-SHOCK models, the DW5600, GA2100, and GA700, adding a handsome pop of color to the wrist for just $99.
Each watch in the Dial Camouflage Utility Series features a bold camouflage design on the dial that matches the color of its band. Continuing the camouflage theme, the neutral colorways in this new collection draw inspiration from natural environments with the models available in a range of sky-blue, desert-colored khaki, cream, dark blue, and black.
Boasting the classic G-SHOCK DW5600 square shape, the DW5600CA-8 arrives with a neutral, cream-colored band and case while the DW5600CA-2 has a light blue band and case. Sporting the large, dynamic case of the GA700, the GA700CA-2A arrives in an all dark blue design, and the GA700CA-5A comes with a khaki-colored band and case.
Rounding out the new collection is the popular GA2100 shape with the GA2100CA-8A arriving with a sleek, gray band and case. The GA2100CA-8A features a standout octagonal bezel and thin 11.8mm case featuring a Carbon Core Guard structure, as well a dual LED with unique light fadeout feature.
The new models offer function and style with each watch boasting signature G-SHOCK toughness and technology including shock resistance, water resistance, daily alarms, and more. The GA700CA-2A, GA700CA-5A, and GA2100CA-8A all feature Super LED illumination for increased visibility as well.
As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.
The new timepiece comes equipped with G-SHOCK’s technology including:
- Resistencia al impacto
- Resistente al agua a 200 m
- Cronómetro
- World Time (48 cities) (GA700 and GA2100 only)
- Daily Alarm(s) (DW5600:1 alarm, GA700 and GA2100: 5 daily alarms with 1 snz)
- 12/24 Hour Time Formats
- Hand Retract Function (GA700 and GA2100 only)
The DW5600CA-2, DW5600CA-8, GA700CA-2A, GA700CA-5A, and GA2100CA-8A will retail for $99 each. Each model will be available for purchase beginning this February at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.
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Acerca de G-SHOCK
El reloj G-SHOCK de Casio, resistente a golpes, es sinónimo de dureza, se creó a partir del sueño del desarrollador, el señor Ibe, de “crear un reloj que nunca se rompiera”. Más de 200 muestras hechas a mano se crearon y se probaron hasta la destrucción, pero finalmente en 1983, el primer G-SHOCK, ahora icónico, llegó a las tiendas de Japón y comenzó a establecerse como “el reloj más resistente de todos los tiempos”. Cada reloj reúne los 7 elementos: resistencia a impactos eléctricos, resistencia a gravedad, resistencia a bajas temperaturas, resistencia a vibraciones, resistencia al agua, resistencia a golpes y dureza. El reloj cuenta con innovaciones y tecnologías de Casio para evitar que sufra golpes directos, lo que incluye componentes internos protegidos con uretano y módulos de cronometraje suspendidos en la estructura del reloj. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
Acerca de Casio América, Inc.
Casio América, Inc.; Dover, N.J., es la filial en los EE. UU. de Casio Computer Co., Ltd., Tokyo, Japón, uno de los fabricantes líderes en el mundo de soluciones de equipos comerciales y componentes electrónicos para el consumidor. Fundada en 1957, Casio America, Inc. comercializa calculadoras, teclados, dispositivos de presentación móviles, impresoras de etiquetas y títulos de discos, relojes, cajas registradoras y otros productos electrónicos de consumo. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. Para obtener más información, visite www.casio.com.
