G-SHOCK Expands Its G-SHOCK MOVE Lineup of Timepieces with New Fitness Focused and Connected, GBA900



New Model Features Improved Visibility, Moisture Wicking and Automatic All-Time Bluetooth® Connectivity

DOVER, NJ, mayo 13, 2021— Today, Casio announces another addition to its G-SHOCK MOVE lineup of fitness watches. The all-new GBA900 features innovative technological and design improvements, while still maintaining the same capabilities as its predecessor—the GBD100—one of the most functional and affordable fitness tracking watches G-SHOCK has ever made.

Coming in classic black or white the GBA900-1A and GBA900-7A are built with all the toughness of a G-SHOCK and come equipped with and accelerometer and Bluetooth® functionality that enable users to measure running distance, speed, pace, and calorie consumption, providing proactive and customized technology to support an active lifestyle.

The GBA900 automatically records daily movements and other data through Bluetooth® Connectivity and the G-SHOCK MOVE app. By using the built-in accelerometer, the running measurement function can log mileage, speed / pace, and calories burned. Additional features include a step tracker, a graph to display workout intensity, and an achievement graph to show progression towards individualized goals.

Design wise, the GBA900 features a slimmer case and a large LCD display area, which provides the user with increased visibility of the multi-functional digital display, while still displaying analog time. The lugs have ventilation parts to improve air exchange and moisture-wicking while the soft urethane band features multiple band holes, allowing for precise length adjustments and maximum comfort while the wearer is on the move.

As part of the release G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.

The GBA900 comes equipped with G-SHOCK technology including:
  • Resistencia al impacto
  • Resistente al agua a 200 m
  • Pila con 2 años de duración
  • Auto Double LED Light (Super Illuminator)
  • 1/100 Sec Stopwatch w/ Lap Memory 45
  • Countdown/Interval Timer (Up to 5 Timer Settings)
  • 5 Daily Alarm (1 SNZ)
  • Calendario completamente automático
  • World Time (31TZ, 48 Cities + UTC)

Both the GBA900-1A and GBA900-7A will retail for $130 and be available for pre-order beginning May 13th and for purchase on May 19th at select G-SHOCK retailers, the G-SHOCK Soho Store, and gshock.com.

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*The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Casio Computer Co., Ltd. is under license.

Acerca de G-SHOCK
El reloj G-SHOCK de Casio, resistente a golpes, es sinónimo de dureza, se creó a partir del sueño del desarrollador, el señor Ibe, de “crear un reloj que nunca se rompiera”. Más de 200 muestras hechas a mano se crearon y se probaron hasta la destrucción, pero finalmente en 1983, el primer G-SHOCK, ahora icónico, llegó a las tiendas de Japón y comenzó a establecerse como “el reloj más resistente de todos los tiempos”. Cada reloj reúne los 7 elementos: resistencia a impactos eléctricos, resistencia a gravedad, resistencia a bajas temperaturas, resistencia a vibraciones, resistencia al agua, resistencia a golpes y dureza. El reloj cuenta con innovaciones y tecnologías de Casio para evitar que sufra golpes directos, lo que incluye componentes internos protegidos con uretano y módulos de cronometraje suspendidos en la estructura del reloj. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.

Acerca de Casio América, Inc.
Casio América, Inc.; Dover, N.J., es la filial en los EE. UU. de Casio Computer Co., Ltd., Tokyo, Japón, uno de los fabricantes líderes en el mundo de soluciones de equipos comerciales y componentes electrónicos para el consumidor. Fundada en 1957, Casio America, Inc. comercializa calculadoras, teclados, dispositivos de presentación móviles, impresoras de etiquetas y títulos de discos, relojes, cajas registradoras y otros productos electrónicos de consumo. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. Para obtener más información, visite www.casio.com.